Which of the following is mentioned in your textbook as a situation in which time is a factor in marketing research?
A) A product is nearing the end of its life cycle.
B) The necessary information is already in the firm's internal reports.
C) Value can be estimated and a more informed decision may be made justifying or not justifying marketing research.
D) Marketing managers can quickly and inexpensively access the data.
E) both B and D
Answer: A