Which of the following is NOT an effective action that a company can take to combat a competitor's price cut on a product?

Which of the following is NOT an effective action that a company can take to combat a competitor's price cut on a product?

Which of the following is NOT an effective action that a company can take to combat a competitor's price cut on a product?




A) reduce price
B) raise perceived value
C) improve quality and increase price
D) improve quality and decrease price
E) launch a low-price "fighter brand"



Answer: D