Which of the following is true of "symptoms" as discussed in Chapter 3 of your text?
A) Symptoms are changes in the level of some key monitor that measures the achievement of an objective.
B) Symptoms are not the problem but the "signals" that alert us of the problem.
C) A symptom may also be a perceived change in the behavior of some market factor that implies an emerging opportunity.
D) all of the above
E) both A and B
Answer: D