Which of the following is true of marketing MANAGERS?
A) They are in staff positions.
B) They are trained in research techniques.
C) They are responsible for generating information.
D) They possess line positions.
E) none of the above
Answer: D
MKT 3413 Chapter 3
- Which of the following is an abstract idea inferred from specific instances that are thought to be related?
- A(n) ________ is a definition of a construct.
- In creating research objectives, researchers should keep which four important qualities of objectives in mind?
- Which of the following is NOT true of a good research objective?
- _____ are statements that are taken for true for the purposes of argument or investigation.
- The quantity and quality of evidence a manager possesses for each of his or her assumptions is known as the:
- Differences between the current information state and the desired information state are known as:
- A(n) ________ is the predesignation of some quality of a measured attribute necessary for a predetermined action to take place.
- Your authors list memory, relevance and believability as examples of ________.
- When defining the problem it is important:
- Which of the following is a possible decision alternative (as discussed in the book)?
- _____ are the results of marketing actions.
- When defining the problem the manager and the researcher make assertions that certain conditions exist or that certain reactions will take place if the considered solutions are implemented. These assertions are known as:
- _____ are important and deserve researcher attention because they are the glue that holds the decision process together.
- Which of the following best describes the role of the researcher in problem definition?
- To help managers properly define the problem the researcher may conduct their own investigation to develop alternative problem definitions. This additional investigation may take the form of what is called:
- In the world of research, RFP stands for:
- Your text identified an ethical issue in marketing research by pointing out that it is unethical for a firm to send out phony ________ simply to get ideas for conducting their own research.
- Which of the following questions should researchers ask when assessing symptoms?
- Which of the following is true of "symptoms" as discussed in Chapter 3 of your text?
- One of the most successful publishing firms in college textbook history was started when Richard D. Irwin saw, while reading the U.S. Statistical Abstract, the rapid rise in college of business enrollments following World War II. This success was a result of Irwin recognizing:
- For managers to recognize an opportunity they must have a system for monitoring opportunities sometimes referred to as:
- Which of the following is a key monitor that measures the achievement of an objective?
- Which source of a problem occurs when there is a gap existing between what was supposed to happen and what did happen?