Which of the following marketing information subsystems gathers information about events and happenings "outside" the firm?
A) marketing research
B) marketing intelligence
C) internal reports system
D) consumer information support system
E) external environment reporting system
Answer: B
MKT 3413 Chapter 1
- Ad hoc is a Latin word, meaning ________.
- Which MIS subsystem is also called a DSS?
- Marketing research conducted on the popular TV program Seinfeld, starring Jerry Seinfeld, was used to illustrate:
- What is the purpose of the "internal reports system" subsystem of the marketing information system?
- What is the purpose of the "marketing intelligence system" subsystem of the marketing information system?
- Which of the following marketing information subsystems is NOT continuous?
- Which of the following is an example of a study whose goal is to find opportunities or to identify problems with an existing strategy?
- Which of the following best illustrates one of the uses of marketing research, monitoring marketing performance?
- The difference between basic research and applied research is that basic research is conducted to:
- Which of the following deals with the role of MIS?
- Which of the following is NOT one of the subsystems of the marketing information system?
- Which of the following is the best definition of marketing research? Marketing research is:
- Which of the following products was actually a failure after marketing research predicted it would be successful?
- Market research refers to________.
- Which of the following is the best statement reflecting the purpose of marketing research?
- When everyone saw the music industry facing a terrible decline due to pirating of songs on the Internet, Apple saw an opportunity for iTunes. This example illustrates which use of marketing research?
- The key reason that the marketing concept has been recognized as the "right philosophy" is that it:
- What would a strategy "that allows a firm to truly meet the wants and needs of the consumers within the market segment that is chosen" be called?
- In order to develop the "right strategy" to succeed in business, managers must make the right decisions; and in order to make the right decisions, they must have objective, accurate, and timely:
- Which of the following is most accurate?
- According to the AMA definition of marketing, which of the following is true of marketing?
- What does the phrase "hearing the voice of the consumer" mean?
- Which of the following is the best definition for marketing?