Which of the following products was actually a failure after marketing research predicted it would be successful?
A) Ice Breakers Pacs
B) Coca-Cola C2
C) Wolfgang Puck's Self-Heating Latte
D) Coca-Cola Blak
E) all of the above
Answer: E
Which of the following products was actually a failure after marketing research predicted it would be successful?
A) Ice Breakers Pacs
B) Coca-Cola C2
C) Wolfgang Puck's Self-Heating Latte
D) Coca-Cola Blak
E) all of the above