Which type of panel asks members the same questions on each panel measurement?
A) Continuous panels
B) Discontinuous panels
C) Repeated panels
D) Repeated measures panels
E) Small group panels
Answer: A
MKT 3413 Chapter 4
- With ________, the researcher observes the effects or results of the behavior rather than the behavior itself.
- How many general ways for organizing observations are there?
- Which of the following best represents the criteria discussed by your authors to be used in selection of a test market city?
- Which of the following best represents the disadvantages of conducting test markets as discussed by your authors?
- Which of the following is true of quantitative research?
- Which of the following describes a simulated test market?
- Of the following, which is a potential disadvantage of using a simulated test market?
- Which of the following describes an electronic test market?
- Which of the following describes a standard test market?
- Which of the following describes a controlled test market?
- What type of experiment involves manipulating the independent variable and measuring the dependent variable in an artificial setting contrived to control extraneous variables?
- What type of experiment involves manipulating the independent variable and measuring the dependent variable in a natural setting?
- Which of the following is a potential use of test marketing?
- What type of experimental validity is concerned with the extent that the relationship observed between the independent and dependent variable during the experiment IS generalizable to the real world?
- Which of the following is a type of experiment mentioned in your textbook?
- How can it be determined if an experiment is valid?
- ______ is concerned with the extent to which the change in the dependent variable was actually due to the independent variable.
- Which of the following designs represents the Before-After with Control Group design?
- In experimental designs an R stands for:
- Which of the following symbols represents the measurement of the dependent variable?
- Which of the following symbols represents the change or manipulation of the independent variable?
- What makes an experimental design a "true" experimental design?
- A procedure for ensuring that the change in the dependent variable may be solely attributed to the change in the independent variable is called:
- Which of the following symbols represents the experimental effect?
- When a variable exerts influence on the dependent variable and is not an independent variable we refer to it as a(an):