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NAIMMCQ MKT 3413 Chapter 2 Who is the "Father of Marketing Research"?

Who is the "Father of Marketing Research"?

MKT 3413 Chapter 2

Who is the "Father of Marketing Research"?

A) Charles Coolidge Parlin
B) Robert Bartels
C) A.C. Nielsen
D) Alfred Politz
E) J.C. Snead

Answer: A

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