Why should a retailer be concerned with building a sustainable competitive advantage?

Why should a retailer be concerned with building a sustainable competitive advantage? 




A. It could affect merchandise planning.
B. They should not as other retailers would just duplicate the efforts.
C. The competition's advantage will stimulate the retailer's market.
D. It is the final step in developing the retail strategy.
E. It could result in long-term profitability.


Retail

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