Your text identified an ethical issue in marketing research by pointing out that it is unethical for a firm to send out phony ________ simply to get ideas for conducting their own research.
A) RFZ's
B) RFD's
C) RFP's
D) RRR's
E) RPF's
Answer: C
Your text identified an ethical issue in marketing research by pointing out that it is unethical for a firm to send out phony ________ simply to get ideas for conducting their own research.
A) RFZ's
B) RFD's
C) RFP's
D) RRR's
E) RPF's