Six general product and service categories dominate online consumer buying today and in the foreseeable future. One category includes items such as computers and consumer electronics, for which product information is an important part of the purchase decision. However,

Six general product and service categories dominate online consumer buying today and in the foreseeable future. One category includes items such as computers and consumer electronics, for which product information is an important part of the purchase decision. However,




A) warranties and post-purchase communication are even more important.
B) prepurchase trial is not necessarily critical.
C) audio or video demonstration is not important.
D) price and delivery time are not key factors.
E) convenience is very important.



Answer: B - pre purchase trial