The communication capabilities of Internet-enabled technologies take three forms: (1) marketer-to-consumer e-mail notification, (2) consumer-to-marketer buying and service requests, and (3) __________.

The communication capabilities of Internet-enabled technologies take three forms: (1) marketer-to-consumer e-mail notification, (2) consumer-to-marketer buying and service requests, and (3) __________.




A) Web-to-Web customer exchanges
B) consumer-to-consumer chat rooms, instant messaging, and social networking websites
C) phishing and spam sites
D) Weblinks and network plans
E) on-line colonies


Answer: B - consumer-to-consumer chat