What is the social media site that is primarily used for professional networking?
A) LinkedIn.
B) Twitter.
C) Facebook.
D) YouTube.
E) Pinterest.
Answer: A - LinkedIn
MKT 291
- The communication capabilities of Internet-enabled technologies take three forms: (1) marketer-to-consumer e-mail notification, (2) consumer-to-marketer buying and service requests, and (3) __________.
- Dynamic pricing refers to
- A company monitors the amount of time per month, in minutes, visitors spend on a company's website to gauge __________.
- Yahoo! allows users to create personalized My Yahoo! pages. Users can add or delete a variety of information from their personal pages, including stock quotes, weather conditions, and local TV schedules. This is an example of a high degree of __________.
- Which of the following statements regarding spam is most accurate?
- Marketers produce a customer experience through seven website design elements: (1) context; (2) content; (3) community; (4) customization; (5) __________; (6) connection; and (7) commerce.
- Airline, car rental, and lodging electronic reservation systems such as Orbitz allow comparison shopping for the lowest fares, rents, and rates and almost immediate access to and confirmation of travel arrangements and accommodations. This demonstrates how electronic commerce contributes to customer value through the creation of
- A(n) __________ is a salesperson who processes routine orders or reorders for products that were already sold by the company.
- To which element of the marketing mix is viral marketing most closely related?
- A(n) __________ is an electronic shopping agent that combs websites to compare prices and product or service features.
- Six general product and service categories dominate online consumer buying today and in the foreseeable future. One category includes items such as computers and consumer electronics, for which product information is an important part of the purchase decision. However,
- Sales management consists of three interrelated functions: (1) sales plan formulation; (2) sales plan implementation; and (3) __________.
- Salespeople at Medtronic, Inc., the world leader in the heart pacemaker market, are in the operating room for more than 90 percent of the procedures performed with their product. Medtronic sales people participate in
- The tasks involved in managing personal selling include setting objectives; organizing the salesforce; __________; and evaluating the performance of individual salespeople.
- Which of the following statements is an example of personal selling?
- Which type of personal selling presentation format is the most consistent with the marketing concept?
- A study of a particular sales position, including how the job is to be performed and the tasks that make up the job, is referred to as a(n) __________.
- Sales plan formulation involves
- A salesperson who sells in a conventional sense and identifies prospective customers, provides customers with information, persuades customers to buy, closes sales, and follows up on a customer's use of a product or service is referred to as a(n) __________.
- In the personal selling process, a telemarketer who calls and asks the head of the household, "Are you happy with your current mobile phone service provider?" is engaged in __________.
- When Greenpeace wanted Nestlé to re-think its use of unsustainable palm oil in its candy bars, Greenpeace launched a __________ to increase awareness about Nestlé's policies.
- What is a web page that serves as a publicly accessible personal journal and online forum for an individual or organization?
- Which of the following reflects the convergence of real and digital worlds?
- What is a wiki?
- The T-Mobile promotion featuring Chuck Norris illustrates the impact of social media on __________.