NAIMMCQ Media Aesthetics "Well-known communication scholar Marshall McLuhan proclaimed a half century ago that 'the _______ is the message.' With this insightful overstatement, he meant that the medium, such as television or film, occupies an important position not only in distributing the message, but also in shaping it."

"Well-known communication scholar Marshall McLuhan proclaimed a half century ago that 'the _______ is the message.' With this insightful overstatement, he meant that the medium, such as television or film, occupies an important position not only in distributing the message, but also in shaping it."

Media Aesthetics

"Well-known communication scholar Marshall McLuhan proclaimed a half century ago that 'the _______ is the message.' With this insightful overstatement, he meant that the medium, such as television or film, occupies an important position not only in distributing the message, but also in shaping it."

Answer: medium

NAIMMCQ

"Well-known communication scholar Marshall McLuhan proclaimed a half century ago that 'the _______ is the message.' With this insightful overstatement, he meant that the medium, such as television or film, occupies an important position not only in distributing the message, but also in shaping it."

"Well-known communication scholar Marshall McLuhan proclaimed a half century ago that 'the _______ is the message.' With this insightful overstatement, he meant that the medium, such as television or film, occupies an important position not only in distributing the message, but also in shaping it."

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