You must learn how to develop and mold an idea so that it fits the medium's technical as well as aesthetic production and reception requirements. This molding process, called _______, presupposes a thorough knowledge of such production tools as cameras, lenses, lighting, audio, and so forth as well as applied aesthetics, such as selective focus, the proper framing of a shot, the use of color, the selection of music, and the sequencing of various parts of a scene.
Answer: encoding