Everyday as she walks to school, Mamie passes a mural painted on the side of a building. However, when asked, she says she does not remember ever seeing it. Which of the following is the best explanation for this occurrence?

Everyday as she walks to school, Mamie passes a mural painted on the side of a building. However, when asked, she says she does not remember ever seeing it. Which of the following is the best explanation for this occurrence?



A. Such implicit memory is stored in the cerebellum, thus Mamie must have experienced damage to that brain region.
B. Mamie has not paid attention to the incoming information so it was not encoded into long-term memory.
C. Because of the time span between being exposed to the mural, the spacing effect has interrupted memory formation.
D. The memory of the mural has decayed over time.
E. Mamie is experiencing retroactive interference, leading to her forgetting past information.



Answer: B. Mamie has not paid attention to the incoming information so it was not encoded into long-term memory.