A hair cream remover meant to replace the razor was marketed to men but failed miserably. Which determinant of diffusion was most likely to blame?
A) compatibility
B) trialability
C) relative advantage
D) observability
Answer: A
A hair cream remover meant to replace the razor was marketed to men but failed miserably. Which determinant of diffusion was most likely to blame?
A) compatibility
B) trialability
C) relative advantage
D) observability
Answer: A