A producer of a strong brand that agrees to sell its brand to a dealer only if the dealer will take some or all of the rest of the line is using ________.

A producer of a strong brand that agrees to sell its brand to a dealer only if the dealer will take some or all of the rest of the line is using ________.

A producer of a strong brand that agrees to sell its brand to a dealer only if the dealer will take some or all of the rest of the line is using ________.



a. exclusive distribution
b. exclusive dealing
c. intensive distribution
d. a tying agreement
e. disintermediation


Answer: a tying agreement