An e-mail from Amazon.com offers free shipping on your next purchase of more than $35. This is an example of ________.
a. sales promotion
b. personal selling
c. public relations
d. an advertising objective
e. a push strategy
Answer: sales promotion
An e-mail from Amazon.com offers free shipping on your next purchase of more than $35. This is an example of ________.
a. sales promotion
b. personal selling
c. public relations
d. an advertising objective
e. a push strategy
Answer: sales promotion