A(n) ________ is a marketing intermediary retained by a consumer to guide what that consumer buys.

A(n) ________ is a marketing intermediary retained by a consumer to guide what that consumer buys.

A(n) ________ is a marketing intermediary retained by a consumer to guide what that consumer buys.


A) market maven
B) opinion leader
C) power user
D) surrogate consumer

Answer: D