The opinion leader referred to as a(n) ________ is actively involved in transmitting marketplace information of all types.

The opinion leader referred to as a(n) ________ is actively involved in transmitting marketplace information of all types.

The opinion leader referred to as a(n) ________ is actively involved in transmitting marketplace information of all types.


A) surrogate consumer
B) innovator
C) monomorphic leader
D) market maven

Answer: D