Which type of distribution is used when the producer wants more than one, but fewer than all, of the intermediaries who are willing to carry its products?
a. exclusive
b. selective
c. intensive
d. administered
e. corporate
Answer: selective
Which type of distribution is used when the producer wants more than one, but fewer than all, of the intermediaries who are willing to carry its products?
a. exclusive
b. selective
c. intensive
d. administered
e. corporate
Answer: selective