Word-of-mouth communication in the form of brand-specific mentions in social media are called ________.
A) influence cascades
B) influence impressions
C) social objects
D) generalized opinion leadership
Answer: B
Word-of-mouth communication in the form of brand-specific mentions in social media are called ________.
A) influence cascades
B) influence impressions
C) social objects
D) generalized opinion leadership
Answer: B