NAIMMCQ Marketing Chapter 8 Changing consumers' perceptions of a brand in relation to competing brands is known as:

Changing consumers' perceptions of a brand in relation to competing brands is known as:

Marketing Chapter 8

Changing consumers' perceptions of a brand in relation to competing brands is known as:

a. positioning
b. repositioning
c. reintermediation
d. demarketing
e. reengineering

ANSWER: b