Clorox describes individuals who buy lots of cleaning products as heavy users. This is an example of how companies use benefit segmentation.

Clorox describes individuals who buy lots of cleaning products as heavy users. This is an example of how companies use benefit segmentation.

Clorox describes individuals who buy lots of cleaning products as heavy users. This is an example of how companies use benefit segmentation.


a. True
b. False


ANSWER: False