___ is the process of dividing a market into meaningful groups that are relatively similar and identifiable.

___ is the process of dividing a market into meaningful groups that are relatively similar and identifiable.

___ is the process of dividing a market into meaningful groups that are relatively similar and identifiable.


a. Perceptual mapping
b. Positioning
c. Micromarketing
d. Market sampling
e. Market segmentation


ANSWER: e