NAIMMCQ Marketing Chapter 8 Lands' End offers customers the option using special software to accurately gauge what size customers are in Lands' End clothes using a web cam image, and the ability to store size preferences. This is an example of which trend contributing to CRM?

Lands' End offers customers the option using special software to accurately gauge what size customers are in Lands' End clothes using a web cam image, and the ability to store size preferences. This is an example of which trend contributing to CRM?

Marketing Chapter 8

Lands' End offers customers the option using special software to accurately gauge what size customers are in Lands' End clothes using a web cam image, and the ability to store size preferences. This is an example of which trend contributing to CRM?

a. Time Savings
b. Personalization
c. Loyalty marketing
d. Technology
e. Data Mining

ANSWER: d

NAIMMCQ

Lands' End offers customers the option using special software to accurately gauge what size customers are in Lands' End clothes using a web cam image, and the ability to store size preferences. This is an example of which trend contributing to CRM?

Lands' End offers customers the option using special software to accurately gauge what size customers are in Lands' End clothes using a web cam image, and the ability to store size preferences. This is an example of which trend contributing to CRM?

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