Tall Paul's designs and sells household furniture and furnishings to people who are over 6'6" tall--a rather small target market. Tall Paul's uses a(n) ___ targeting strategy.

Tall Paul's designs and sells household furniture and furnishings to people who are over 6'6" tall--a rather small target market. Tall Paul's uses a(n) ___ targeting strategy.

Tall Paul's designs and sells household furniture and furnishings to people who are over 6'6" tall--a rather small target market. Tall Paul's uses a(n) ___ targeting strategy.


a. benefit
b. undifferentiated
c. multisegment marketing
d. universal product code
e. concentrated


ANSWER: e