The place a product, brand, or group of products occupies in consumers' minds relative to competing offerings is referred to as a product's:

The place a product, brand, or group of products occupies in consumers' minds relative to competing offerings is referred to as a product's:

The place a product, brand, or group of products occupies in consumers' minds relative to competing offerings is referred to as a product's:


a. status
b. equity
c. frame
d. role
e. position


ANSWER: e