The price of the good or service is a key decision for a marketer because it most significantly and directly affects the product's:

The price of the good or service is a key decision for a marketer because it most significantly and directly affects the product's:

The price of the good or service is a key decision for a marketer because it most significantly and directly affects the product's:


a. distribution.
b. costs.
c. demand.
d. promotion.
e. quality.


ANSWER: c