Which of the following is NOT an advantage of an undifferentiated marketing strategy?
a. effectively protects firm from competition
b. very cost effective
c. low complexity
d. reaches anyone
e. offers a single channel of distribution
ANSWER: a
Which of the following is NOT an advantage of an undifferentiated marketing strategy?
a. effectively protects firm from competition
b. very cost effective
c. low complexity
d. reaches anyone
e. offers a single channel of distribution
ANSWER: a