Which target marketing strategy views the market as one big market with no individual segments and thus uses a single marketing mix?
a. Undifferentiated
b. Concentrated
c. Niche
d. Uniform
e. Multisegmented
ANSWER: a
Which target marketing strategy views the market as one big market with no individual segments and thus uses a single marketing mix?
a. Undifferentiated
b. Concentrated
c. Niche
d. Uniform
e. Multisegmented
ANSWER: a