Which type of reference group influence has the individual seeking brand-related knowledge and experience from friends, relatives, or neighbors who have reliable information about the brands?

Which type of reference group influence has the individual seeking brand-related knowledge and experience from friends, relatives, or neighbors who have reliable information about the brands?

Which type of reference group influence has the individual seeking brand-related knowledge and experience from friends, relatives, or neighbors who have reliable information about the brands?



Answer: informational influence