Which type of reference group influence involves the individuals feelings that the purchase or use of a particular brand will enhance the image others have of him or her?

Which type of reference group influence involves the individuals feelings that the purchase or use of a particular brand will enhance the image others have of him or her?

Which type of reference group influence involves the individuals feelings that the purchase or use of a particular brand will enhance the image others have of him or her?



Answer: value-expressive influence