Main members of a distribution channel work together as a cooperative group. Types: corporate, administered, or contractual.

Main members of a distribution channel work together as a cooperative group. Types: corporate, administered, or contractual. 

a. Vertical Marketing System
b. Horizontal Marketing System
c. Linear Marketing System
d. Nonlinear Marketing System



















Answer: A

Type of distribution: Granting exclusive rights to one dealer in an area.

Type of distribution: Granting exclusive rights to one dealer in an area. 

a. Selective Distribution
b. Exclusive Distribution
c. Direct Distribution
d. Intensive Distribution













Answer: B

Type of distribution: Limiting the number of outlets or dealers. Cooperative (co-op) advertising.

Type of distribution: Limiting the number of outlets or dealers. Cooperative (co-op) advertising.

a. Selective Distribution
b. Exclusive Distribution
c. Direct Distribution
d. Intensive Distribution











Answer: A

Type of distribution: Making goods available at every possible location, consumers can buy with a minimum effort, profit is low, but volume is high.

Type of distribution: Making goods available at every possible location, consumers can buy with a minimum effort, profit is low, but volume is high.

a. Selective Distribution
b. Exclusive Distribution
c. Direct Distribution
d. Intensive Distribution

















Answer: D

Individuals act as independent distributors for a manufacturer or private-label marketer.

Individuals act as independent distributors for a manufacturer or private-label marketer. 

a. Distribution Channel
b. Resellers
c. Network Marketing
d. Consumer Marketing















Answer: C

Type of Distribution: Selling to customers through resellers or a distribution channel.

Type of Distribution: Selling to customers through resellers or a distribution channel.

a. Direct
b. Indirect










Answer: B