Which of the following statements is true regarding the factors that gain consumers' attention?
a. All things equal, a consumer is more likely to pay attention to a weaker stimuli than to a stronger stimuli.
b. Contrasting stimuli are extremely ineffective in getting attention.
c. All else equal, smaller items garner more attention than larger ones.
d. In general, a moving object will get more attention than a stationary one.
e. Surprising stimuli are less likely to get consumers' attention.
Answer: D