_____ refers to a change in behavior that occurs simply through associating some stimulus with another stimulus that naturally causes a reaction.

_____ refers to a change in behavior that occurs simply through associating some stimulus with another stimulus that naturally causes a reaction.

a. Observational learning
b. Avoidance learning
c. Operant conditioning
d. Instrumental conditioning
e. Classical conditioning












Answer: E

Which of the following is true of the information processing perspective to learning?

Which of the following is true of the information processing perspective to learning?

a. It assumes that the human brain is a "black box."
b. It assumes that all cognitive processes are behaviors themselves.
c. It assumes that consumers directly respond to the stimuli to which they are exposed.
d. It assumes that changes in thought and knowledge precipitate behavioral changes.
e. It assumes that no description of what happens inside the human body can adequately explain human behavior.














Answer: D

Which of the following perspectives to learning focuses on the cognitive processes associated with comprehension that lead to consumer learning?

Which of the following perspectives to learning focuses on the cognitive processes associated with comprehension that lead to consumer learning?

a. Behaviorist perspective
b. Transformative perspective
c. Constructivist perspective
d. Information processing perspective
e. Connectivist perspective













Answer: D

Sandra and her husband are considering the purchase of a new washer and dryer. They don't know much about high efficiency appliances, so they search the Internet, talk to friends and family, and visit several stores so that they can make a good decision. Sandra and her husband are engaged in _____ learning.

Sandra and her husband are considering the purchase of a new washer and dryer. They don't know much about high efficiency appliances, so they search the Internet, talk to friends and family, and visit several stores so that they can make a good decision. Sandra and her husband are engaged in _____ learning.

a. formal
b. episodic
c. intentional
d. rote
e. avoidance















Answer: C

Most consumers set out to specifically learn information about cars before making a purchase. Many search the Internet and visit dealerships before finalizing the purchase. Which of the following types of learning does this represent?

Most consumers set out to specifically learn information about cars before making a purchase. Many search the Internet and visit dealerships before finalizing the purchase. Which of the following types of learning does this represent?

a. Intentional learning
b. Formal learning
c. Episodic learning
d. Avoidance learning
e. Associative learning













Answer: A

____ learning occurs when behavior is modified through a consumer-stimulus interaction without a cognitive effort to understand a stimulus.

____ learning occurs when behavior is modified through a consumer-stimulus interaction without a cognitive effort to understand a stimulus.

a. Tangential
b. Unintentional
c. Formal
d. Observational
e. Avoidance














Answer: B