Which of the following is defined as the value of readily available access to willing respondents?

Which of the following is defined as the value of readily available access to willing respondents?

A) respondent availability
B) panel equity
C) respondent value
D) respondent accessibility
E) panel value




Answer: B

Deception is a serious ethical issue in marketing research and occurs in research studies when potential respondents:

Deception is a serious ethical issue in marketing research and occurs in research studies when potential respondents:

A) are not told the true identity of the sponsor of the research
B) are viewed during a study without their permission
C) are told they will remain anonymous when they are not
D) all of the above
E) none of the above


Answer: D

Which of the following describes the situation in which the researcher knows who the respondent is but does not identify the respondent with any information gathered from that respondent to a client?

Which of the following describes the situation in which the researcher knows who the respondent is but does not identify the respondent with any information gathered from that respondent to a client?

A) anonymity
B) secrecy
C) confidentiality
D) obscurity
E) ambiguity

Answer: C

Unwanted email is:

Unwanted email is:

A) called UWM and was used by some online survey research companies a few years ago
B) called SPAM and was never used by online survey research companies because it is unethical
C) called SPAM and was used by some online survey research companies a few years ago
D) called UWM and was never used by online survey research companies because it is illegal
E) may now be avoided by the "Do Not Call" legislation

Answer: C

Sugging:

Sugging:

A) occurs when a "researcher" gains a respondent's cooperation to participate in a research study and then uses the opportunity to attempt to sell the respondent a good or service
B) refers to selling under the guide of a survey
C) is unethical, but not illegal
D) deals with fund raising while pretending to administer a survey
E) both A and B

Answer: E

What does "frugging" refer to?

What does "frugging" refer to?

A) selling under the guise of a survey
B) collecting data through telephone interviews
C) fund raising under the guise of a survey
D) falsifying data
E) funding under gross margin

Answer: C