In making the decision to use a symmetric or non-symmetric scale, a good rule of thumb is to:

In making the decision to use a symmetric or non-symmetric scale, a good rule of thumb is to:

A) use neither
B) use the symmetric scale unless the researcher is confident respondents will only use one side of the scale
C) use the non-symmetric scale unless the researcher is confident that respondents will use both sides of the scale
D) always use both to be certain that the respondent has a choice of how to best express his or her attitude
E) none of the above

Answer: B

When you want to measure frequency of use, which of the following scales is recommended?

When you want to measure frequency of use, which of the following scales is recommended?

A) One-way labeled
B) Semantic differential
C) Stapel
D) Symmetric labeled
E) Likert

Answer: A

A synthetic scale w/o balanced ends means the scale has unequal amounts of positive and negative positions; it is called:

A synthetic scale w/o balanced ends means the scale has unequal amounts of positive and negative positions; it is called:

B) a balanced categorical scale
C) a nonsymmetrical synthetic scale
D) a symmetric synthetic scale
E) a halo effect scale

Answer: C

Which of the following scales might have an example that ranges from "Not Important" to "Extremely Important"?

Which of the following scales might have an example that ranges from "Not Important" to "Extremely Important"? 

A) Likert scale
B) one-way labeled scale
C) importance scale
D) unimportance scale
E) semantic differential scale

Answer: B

Consider the question: "Rate the performance of your book bag from 1 to 5, where 1 means 'poor' and 5 means 'excellent.'" And, then you are given a number of performance factors such as "appearance," "roominess" and so on to rate. This is an example of a(an):

Consider the question: "Rate the performance of your book bag from 1 to 5, where 1 means 'poor' and 5 means 'excellent.'" And, then you are given a number of performance factors such as "appearance," "roominess" and so on to rate. This is an example of a(an):

A) n-point scale
B) anchored n-point scale
C) staple scale
D) unanchored n-point scale
E) anchored y-point scale

Answer: B

Which of the following is the following question an example of? "On a scale of 1 to 5, how do you rate the friendliness of Olive Garden's wait staff?"

Which of the following is the following question an example of?
"On a scale of 1 to 5, how do you rate the friendliness of Olive Garden's wait staff?"

A) Likert scale
B) one-way labeled scale
C) importance scale
D) unimportance scale
E) un-anchored n-point scale

Answer: E