Which promotional strategy uses unconventional means, such as street theater, to encourage WOM about products?

Which promotional strategy uses unconventional means, such as street theater, to encourage WOM about products?

A) influence networking
B) guerilla marketing
C) viral marketing
D) POP displays


Answer: B

M-PESA, a mobile-phone-based money transfer service, was initially designed to meet the needs of developing nations before being adapted elsewhere. M-PESA is an example of a ________ innovation.

M-PESA, a mobile-phone-based money transfer service, was initially designed to meet the needs of developing nations before being adapted elsewhere. M-PESA is an example of a ________ innovation.

A) complex
B) reverse
C) social
D) meme


Answer: B

The tipping point most likely occurs just towards the end of the adoption stage for the ________.

The tipping point most likely occurs just towards the end of the adoption stage for the ________.

A) innovators
B) early adopters
C) early majority
D) mass connectors


Answer: B

A ________ is an idea or product that enters the consciousness of people over time.

A ________ is an idea or product that enters the consciousness of people over time.

A) meme
B) belief
C) norm
D) value


Answer: A