General Motors is offering the sales force at Meers Furniture Emporium a $100 reward for each Chevy Volt sold in the next 30 days. What type of trade sales promotion is the $100?

General Motors is offering the sales force at Meers Furniture Emporium a $100 reward for each Chevy Volt sold in the next 30 days. What type of trade sales promotion is the $100?

a. A trade allowance
b. Push money
c. A selling deal
d. Premium payment
e. A direct commission


ANSWER: b

General Mills is offering resellers a 10 percent discount on all cases of its granola bars purchased during the month of June. General Mills is offering a:

General Mills is offering resellers a 10 percent discount on all cases of its granola bars purchased during the month of June. General Mills is offering a:

a. trade allowance.
b. life cycle extension promotion.
c. P-O-P discount.
d. push money deal.
e. product development deal.



ANSWER: a

All of the following are examples of trade sales promotions EXCEPT:

All of the following are examples of trade sales promotions EXCEPT:

a. push money
b. store demonstrations
c. premiums and coupons
d. free merchandise
e. trade shows


ANSWER: c

Lopez is the largest Hispanic-owned meat processor in the United States. To assist retailers in marketing its products, Lopez provides point-of-sale materials and offers special introductory discounts to retailers. Lopez uses:

Lopez is the largest Hispanic-owned meat processor in the United States. To assist retailers in marketing its products, Lopez provides point-of-sale materials and offers special introductory discounts to retailers. Lopez uses:

a. functional marketing.
b. relationship selling.
c. consumer promotions.
d. startup marketing.
e. trade promotions.


ANSWER: e