General Motors is offering the sales force at Meers Furniture Emporium a $100 reward for each Chevy Volt sold in the next 30 days. What type of trade sales promotion is the $100?

General Motors is offering the sales force at Meers Furniture Emporium a $100 reward for each Chevy Volt sold in the next 30 days. What type of trade sales promotion is the $100?

a. A trade allowance
b. Push money
c. A selling deal
d. Premium payment
e. A direct commission


ANSWER: b

General Mills is offering resellers a 10 percent discount on all cases of its granola bars purchased during the month of June. General Mills is offering a:

General Mills is offering resellers a 10 percent discount on all cases of its granola bars purchased during the month of June. General Mills is offering a:

a. trade allowance.
b. life cycle extension promotion.
c. P-O-P discount.
d. push money deal.
e. product development deal.



ANSWER: a

All of the following are examples of trade sales promotions EXCEPT:

All of the following are examples of trade sales promotions EXCEPT:

a. push money
b. store demonstrations
c. premiums and coupons
d. free merchandise
e. trade shows


ANSWER: c

Lopez is the largest Hispanic-owned meat processor in the United States. To assist retailers in marketing its products, Lopez provides point-of-sale materials and offers special introductory discounts to retailers. Lopez uses:

Lopez is the largest Hispanic-owned meat processor in the United States. To assist retailers in marketing its products, Lopez provides point-of-sale materials and offers special introductory discounts to retailers. Lopez uses:

a. functional marketing.
b. relationship selling.
c. consumer promotions.
d. startup marketing.
e. trade promotions.


ANSWER: e

Which of the following statements about online sales promotions is true?

Which of the following statements about online sales promotions is true?

a. Internet sales promotions are more effective and cost-efficient at generating responses than their off-line counterparts.
b. One of the few types of sales promotion that cannot be used online is sampling.
c. Online coupons have lower redemption rates than off-line coupons.
d. Loyalty marketing programs are ineffective when used at Web sites to encourage traffic.
e. There is no way for a marketer to build long-term, mutually beneficial relationships with customers online.


ANSWER: a

Point-of-purchase promotions work best for:

Point-of-purchase promotions work best for:

a. high-involvement products.
b. purchases that require extensive decision making.
c. complex products that require technical knowledge to operate.
d. impulse buys.
e. expensive products like perfume and jewelry.


ANSWER: d