A company advertises that its product is durable, lightweight, and comes in a variety of colors. Which strategy is the company using to position its product?

A company advertises that its product is durable, lightweight, and comes in a variety of colors. Which strategy is the company using to position its product?

A company advertises that its product is durable, lightweight, and comes in a variety of colors. Which strategy is the company using to position its product? 


Answer: Attribute