A company that makes ink pens claims no other pen on the market uses a type of ink that changes colors when exposed to light. The company is positioning its products according to what strategy?

A company that makes ink pens claims no other pen on the market uses a type of ink that changes colors when exposed to light. The company is positioning its products according to what strategy?

A company that makes ink pens claims no other pen on the market uses a type of ink that changes colors when exposed to light. The company is positioning its products according to what strategy? 


Answer: Use of application