____ is defined as a new idea applied to initiating or improving a product, process, or service.

____ is defined as a new idea applied to initiating or improving a product, process, or service.

____ is defined as a new idea applied to initiating or improving a product, process, or service.



A) Creativity
B) Innovation
C) Process reengineering
D) Continuous improvement
E) Organizational change



Answer: B