Nabisco's extension of the Oreo product line to include double-stuffed Oreos is an example of
A) product reengineering.
B) radical breakthrough innovation.
C) small incremental improvement.
D) process innovation.
E) creativity.
Answer: C
Nabisco's extension of the Oreo product line to include double-stuffed Oreos is an example of
A) product reengineering.
B) radical breakthrough innovation.
C) small incremental improvement.
D) process innovation.
E) creativity.
Answer: C