You have received a letter from North American Family Publishers sweepstakes with pictures of Dick McMahon and Ed Clark that states, "You are our newest $10 million winner! However, you must act in 24 hours by buying numerous magazine subscriptions to secure your prize." You read further to find the fine print that says, "Only if you have the winning number." What influence strategy is being utilized?

You have received a letter from North American Family Publishers sweepstakes with pictures of Dick McMahon and Ed Clark that states, "You are our newest $10 million winner! However, you must act in 24 hours by buying numerous magazine subscriptions to secure your prize." You read further to find the fine print that says, "Only if you have the winning number." What influence strategy is being utilized?



A) Retribution
B) Reciprocity
C) Reason
D) Expert


Answer:  a


SSM

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