A firm that wants to develop a deeper understanding of its customers may optimize profitability, revenue, and customer satisfaction by focusing on highly defined and precise customer groups. This is:

A firm that wants to develop a deeper understanding of its customers may optimize profitability, revenue, and customer satisfaction by focusing on highly defined and precise customer groups. This is:


a. Customer Relationship Management
b. Customer Optimization
c. Sales Orientation
d. Sales Maximization
e. All of these



Answer: A


Microeconomics

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