A rice mill in south Louisiana purchases the trucking firm that transports packaged rice to distributors. This is an example of
a. horizontal integration
b. forward integration
c. backward integration
d. current transformation
e. keiretsu
Answer: B
A rice mill in south Louisiana purchases the trucking firm that transports packaged rice to distributors. This is an example of
a. horizontal integration
b. forward integration
c. backward integration
d. current transformation
e. keiretsu
Answer: B