A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity.
a. Horizontal Marketing System
b. Contractual VMS
c. Franchise Organization
d. Vertical Marketing System (VMS)
Answer: A
A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity.
a. Horizontal Marketing System
b. Contractual VMS
c. Franchise Organization
d. Vertical Marketing System (VMS)
Answer: A